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Consumer Electronics

Plugged into a high-performance e‑commerce booster

The Situation

In 2017 we started working with one of Europe’s largest retailers in consumer electronics with over $20B in annual sales. They were looking for additional revenue channels and a product recommendation engine capable of delivering relevant and dynamic gift offers for brand differentiation. 

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What we did

Within a short period, the retailer integrated with userwerk and started serving their customers relevant gift offers on their purchase confirmation pages in the mobile apps and the web store. The checkout flow was not impacted. Instead, the retailer saw a 624 % increase in ancillary revenue with a conversion rate of up to 26 %. No cost was invested to set up this campaign as the partnership was based on a revenue share.

The results
at a glance

About userwerk

“userwerk is a young e-commerce company with expertise in checkout marketing. Founded in 2017 and grown dynamically since then, our digital experience engineers specialize in the development and implementation of high-performance marketing concepts and solutions for customer acquisition and retention on the order confirmation pages (checkout) of e-commerce providers of all industries and sizes.

userwerk’s 360-degree portfolio for innovative checkout marketing includes strategic consulting and conceptual implementation with its own in-house creative department, as well as extensive data services (analytics, data verification and enrichment, A/B testing, performance optimization and KPI control) and proprietary technology for personalization, recommendation and cookie-free control of shopper targeting and offers.

The company operates with 5000+ products from more than 150 brands in 6 different countries. Our current customers and partners come from the following sectors: consumer goods, financial services, health & healthcare, sporting goods, textiles, retail/trade, consumer electronics, events, social gaming and the media industry.“