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Digital Media

900 % performance increase in Audible's Christmas campaign

The Situation

Millions of people around the world listen to Audible. The company is a leading developer and provider of premium audio content and offers new ways to improve and enrich life every day. The offer on audible.de includes more than 500,000 audio books, podcasts and Audible Originals. Almost 4 billion hours of content are downloaded and listened to on a variety of supported devices every year.

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What we did

Audible partnered with userwerk GmbH as a brand marketer in order to provide special offers to their desired target group via userwerk’s retail partner network. During the Christmas Holiday , we presented a highly attractive bundle offer consisting of a 90-day free trial plus 3 free audio books. New customers could test the premium service for 3 months completely free of charge.

The results

With this Christmas campaign in December 2021, Audible was able to surpass its strongest month so far by 270 %. In fact, 28.5 % of all new customers that userwerk generated for audible throughout the year were acquired in the Christmas campaign period alone. An impressive click-through rate of around 2 % was achieved and a large number of new customers were generated. Compared to the normal annual campaigns in the months of June to September 2021, the Christmas campaign performed 700 – 900 % better. This great success strengthens the further cooperation between Audible and userwerk and is a great example of how effective and easy Intelligent Checkout Marketing with userwerk can be.

The results
at a glance

Testimonial

“userwerk is a long-standing and reliable partner within our new customer acquisi- tion channels. Thanks to our partnership, Audible has been able to achieve an in- crease in campaign growth of 150 % in Germany to date. Other countries will soon be able to benefit from similar campaigns. We are excited and look forward to further collaboration.“

Sophia Skuratowicz
Performance Marketing Lead at Audible

About userwerk

“userwerk is a young e-commerce company with expertise in checkout marketing. Founded in 2017 and grown dynamically since then, our digital experience engineers specialize in the development and implementation of high-performance marketing concepts and solutions for customer acquisition and retention on the order confirmation pages (checkout) of e-commerce providers of all industries and sizes.

userwerk’s 360-degree portfolio for innovative checkout marketing includes strategic consulting and conceptual implementation with its own in-house creative department, as well as extensive data services (analytics, data verification and enrichment, A/B testing, performance optimization and KPI control) and proprietary technology for personalization, recommendation and cookie-free control of shopper targeting and offers.

The company operates with 5000+ products from more than 150 brands in 6 different countries. Our current customers and partners come from the following sectors: consumer goods, financial services, health & healthcare, sporting goods, textiles, retail/trade, consumer electronics, events, social gaming and the media industry.“