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Food & Beverage

The right spice for your customers after checkout

The Situation

GEFRO is a leading nutritional brand known for its soups, sauces, seasonings and more. Since 1924 they have been offering mostly plant-based products for nutrition-conscious consumers. Voted “Best Online Shop” for food e-commerce in Germany, GEFRO’s product range is constantly evolving along with its marketing efforts to acquire new customers through checkout marketing channels.


What we did

Our GEFRO campaign consisted of a free trial package 7 original soups, sauces and condiments for new customers. Using our retail partner network and deploying a unique e-commerce checkout solution, userwerk generated 6000 leads a month with a view-to-lead rate of up to 40% and a click rate of over 1.8 %.

The results
at a glance


“userwerk is a well-established, reliable partner in the field of checkout marketing. They have been particularly helpful for us in acquiring new customers. By generating quality leads, we have already been able to win many new customers for our products in Germany. We are excited to see what the future will bring and look forward to continuing to work together.“

Isabell Wagner
Director e-commerce at GEFRO

About userwerk

“userwerk is a young e-commerce company with expertise in checkout marketing. Founded in 2017 and grown dynamically since then, our digital experience engineers specialize in the development and implementation of high-performance marketing concepts and solutions for customer acquisition and retention on the order confirmation pages (checkout) of e-commerce providers of all industries and sizes.

userwerk’s 360-degree portfolio for innovative checkout marketing includes strategic consulting and conceptual implementation with its own in-house creative department, as well as extensive data services (analytics, data verification and enrichment, A/B testing, performance optimization and KPI control) and proprietary technology for personalization, recommendation and cookie-free control of shopper targeting and offers.

The company operates with 5000+ products from more than 150 brands in 6 different countries. Our current customers and partners come from the following sectors: consumer goods, financial services, health & healthcare, sporting goods, textiles, retail/trade, consumer electronics, events, social gaming and the media industry.“