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Pharmacy

Attract and retain customers with checkout marketing: Sanicare, Aliva and Medicaria rely on a partnership with userwerk

The Situation

Online shopping for medication and over-the-counter healthcare products is booming. At the same time, the market for mail-order pharmacies is highly competitive. This means that successful new customer acquisition and long-term customer retention are a high priority for marketers. The key factor here is a highly individual customer experience. The userwerk solutions focus on strengthening customer loyalty in online pharmacies through a highly personalized post-shopping experience. That’s why three of Germany’s top online pharmacies, Sanicare, Aliva and Medicaria, now rely on our checkout marketing expertise to provide a fuller and more engaging shopping experience. userwerk is massively expanding its customer base in the healthcare segment.

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What we did

Sanicare, Aliva and Medicaria have recently focused their resources on innovation and an improved online CX. All three now rely on brand-specific platform solutions from userwerk for the integration of exclusive “thank you” offers on their order confirmation pages. 

The purchase add-ons are seamlessly integrated into the site and intended to offer customer inspiration, as an added value, in order to create a positive association with the brand and boost retention. The in-house developed, AI-supported display technology from userwerk makes it possible to serve a diverse range of customers in real time with new data-based “thank you” offers tailored to each individual shopper, such as free product samples, exclusive discounts, etc . Convenient features such as one-click orders thanks to data prefill technology ensure that the purchase experience is extremely user-friendly.

The results
at a glance

Testimonial

“High-performance and at the same time efficient customer loyalty measures are an important part of our marketing strategy,” explains Linda Becker, CEO of the marketing and e-commerce agency Admenti GmbH, who partners with BS-Apotheken OHG as a full-service provider.

“With the userwerk solutions, we can not only offer our online pharmacy clients a high-quality digital shopping and brand experience that is optimally tailored to their interests and needs, but also transform their checkout pages into a much more profitable source of revenue. This is a double win for us and reinforces our partnership with userwerk.”

About userwerk

“userwerk is a young e-commerce company with expertise in checkout marketing. Founded in 2017 and grown dynamically since then, our digital experience engineers specialize in the development and implementation of high-performance marketing concepts and solutions for customer acquisition and retention on the order confirmation pages (checkout) of e-commerce providers of all industries and sizes.

userwerk’s 360-degree portfolio for innovative checkout marketing includes strategic consulting and conceptual implementation with its own in-house creative department, as well as extensive data services (analytics, data verification and enrichment, A/B testing, performance optimization and KPI control) and proprietary technology for personalization, recommendation and cookie-free control of shopper targeting and offers.

The company operates with 5000+ products from more than 150 brands in 6 different countries. Our current customers and partners come from the following sectors: consumer goods, financial services, health & healthcare, sporting goods, textiles, retail/trade, consumer electronics, events, social gaming and the media industry.“