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Outdoor & Hunting

The outfitter with the best gear for checkout

The situation

Founded in 1908 Frankonia is the leading outdoor & hunting outfitter in Europe. With their impressive inventory of hunting gear, sporting goods and fashionable apparel they attract over 1.3M outdoor enthusiasts to their site per month. Frankonia looked to userwerk for an enhanced digital brand experience, optimization of their checkout process and an increase in customer lifetime value. In addition they were looking for a solution that allowed for data-based personalization of promotional offers as well as the option to display relevant content such as seasonal articles.

What we did

userwerk implemented a new intelligent checkout marketing platform that focused on three key areas:

  1. For a more target group-oriented approach and a better brand experience, the checkout layer was harmoniously designed in the look & feel of the Frankonia online store.
  2. A selection of “thank you” offers was adapted much more precisely to Frankonia’s core product range and customer needs (e.g gourmet dog food samples and trial subscriptions to the best hunting magazines). The number of offers was also reduced from 100 to 12 relevant products using our proprietary product recommendation engine.
  3. For maximum transparency, a detailed dashboard with central KPIs was implemented in real time, ensuring a holistic mapping of the sales funnel and allowing customer messaging to be optimized at any time according to the arriving data.

The results at a glance


“The checkout marketing solution from userwerk has clearly exceeded our expectations. Not only does it allow us to perform powerful one-click upselling directly in the purchase phase, but it also demonstrates the versatile leverage that intelligent Point of Purchase marketing can develop. No e-commerce company should let this great potential go unused.” 

Johannes Hack
Online Marketing Manager | Frankonia 

About userwerk

“userwerk is a young e-commerce company with expertise in checkout marketing. Founded in 2017 and grown dynamically since then, our digital experience engineers specialize in the development and implementation of high-performance marketing concepts and solutions for customer acquisition and retention on the order confirmation pages (checkout) of e-commerce providers of all industries and sizes.

userwerk’s 360-degree portfolio for innovative checkout marketing includes strategic consulting and conceptual implementation with its own in-house creative department, as well as extensive data services (analytics, data verification and enrichment, A/B testing, performance optimization and KPI control) and proprietary technology for personalization, recommendation and cookie-free control of shopper targeting and offers.

The company operates with 5,000+ products from more than 150 brands in 6 different countries. Our current customers and partners come from the following sectors: consumer goods, financial services, health & healthcare, sporting goods, textiles, retail/trade, consumer electronics, events, social gaming and the media industry.“