Success together.
How to run a successful checkout-marketing
We have been working very successfully with over 150 shop partners and product providers for many years. Together with our shop partners, we offer product providers a monthly reach of 15 million impressions. These generate around 200,000 leads and new customers per month for our brand partners (product providers).
We have a couple of wins to share with you here:
„With userwerk, Audible has achieved a 150% increase in campaign growth in Germany to date.“
Sophia Skuratowicz
Audible EU
„userwerk is a long-standing and reliable partner in the field of checkout-marketing. They provide us with particular support in acquiring new customers.“
Christian Sauer
GEFRO GmbH & Co KG
„The checkout-marketing solution from userwerk has significantly exceeded our expectations.“
Johannes Hack
Frankonia Handels Gmbh & Co HG
„A large shop partner earns an additional 100,000 euros per year with checkout-marketing.“
Dr. Markus Kalb
CEO userwerk
BEST CASES
Hänjes: Subscriptions doubled, costs reduced
Checkout-marketing exceeded all expectations for our product provider HÄNJES. The dialogue marketing agency for publishers, which works with over 90% of all German daily newspapers, was able to more than double its orders thanks to its cooperation with us. The conversion rate for subscription offers is 30%. This makes checkout-marketing one of the three most important subscription access channels. At the same time, advertising costs are lower than those of traditional channels such as stand advertising and distribution campaigns. Another advantage is that the publisher-specific subscription import template reduces the address data capture time per subscription by 75% compared to other ordering methods (e.g., flyers or telephone).
GEFRO receives several thousand leads per month
We have been supporting the Allgäu-based family business for many years in acquiring new customers and generate several thousand leads every month. GEFRO’s free sample packs containing high-quality soups, sauces, and seasonings are gratefully received as a thank-you gift, with a view-to-lead rate of 40%. With our AI-based software, we can optimally tailor offers to the target group and exclude customers who have already ordered a sample package. The traditional company GEFRO has been offering products for nutrition-conscious consumers since 1924, most of which are purely plant-based and therefore particularly digestible.
Frankonia has doubled shop monetization
Europe’s leading hunting equipment supplier Frankonia switched from another checkout-marketing provider to us – and was able to double its shop monetization as a result. We achieved this goal quality over quantity: redesigning the thank-you page in Frankonia’s corporate design with a reduced but precisely tailored product range for the target group was a complete success. At the same time, the product providers we acquired specifically for this purpose – such as suppliers of high-quality dog food samples or trial subscriptions to leading hunting magazines – benefited from the leads generated. We responded to Frankonia’s desire for greater transparency with a custom-designed KPI dashboard.
Christmas campaign celebrates 270% increase
We implemented an extremely successful Christmas campaign with the leading developer and provider of premium audio content. During Advent, shoppers at our shop partners were able to secure a highly attractive bundle consisting of a 90-day free trial and three audiobooks. As a result of this Christmas campaign, Audible exceeded its strongest month of the year by an impressive 270%. 28.5% of all new customers that userwerk generated for Audible throughout the year were acquired during the campaign period itself. The click-through rate was also impressive at around 2%. Compared to the regular annual campaigns, the Christmas campaign performed 700 to 900% better.
